Theory E²: Working with Entrepreneurs in Closely Held Enterprises: XII. Assessment in the Enterprise Cycle (Part One)

Theory E²: Working with Entrepreneurs in Closely Held Enterprises: XII. Assessment in the Enterprise Cycle (Part One)

In the previous essay (XI) I introduced a key concept in the creation of an appreciative, closely held enterprise: appreciation requires that one dwells in and frequently return to three domains: information, intentions and ideas. Six strategies are engaged which enables one to move successfully through these three domains. I have identified the sequencing of these six strategies as the Enterprise Cycle. Furthermore, I framed these six strategies in a graphic I call the Appreciative Triangle.

Assisting in the retention of these six strategies, I have assigned them names that begin with the first six letters in our alphabet: (1) assessment, (2) benchmarking, (3) chartering, (4) development, (5) empowerment and (6) feedback. Each of the strategies relates specifically to one or two of the three domains:

Assessment: Domain of Information
Benchmarking: Domains of Information and Intentions
Chartering: Domain of Intentions
Development: Domains of Intentions and Ideas
Empowerment: Domain of Ideas
Feedback: Domains of Ideas and Information


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About the Author

William Bergquist

William BergquistWilliam Bergquist, Ph.D. An international coach and consultant, professor in the fields of psychology, management and public administration, author of more than 45 books, and president of a graduate school of psychology. Dr. Bergquist consults on and writes about personal, group, organizational and societal transitions and transformations. His published work ranges from the personal transitions of men and women in their 50s and the struggles of men and women in recovering from strokes to the experiences of freedom among the men and women of Eastern Europe following the collapse of the Soviet Union. In recent years, Bergquist has focused on the processes of organizational coaching. He is coauthor with Agnes Mura of coachbook, co-founder of the International Journal of Coaching in Organizations and co-founder of the International Consortium for Coaching in Organizations. His graduate school (The Professional School of Psychology: offers Master and Doctoral degrees in both clinical and organizational psychology to mature, accomplished adults.

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